2010 FIFA World Cup Ticket Unveiled

Less than 60 days to go before the FIFA World Cup kicks off in Johannesburg on the 11th of June. The official 2010 FIFA World Cup ticket was unveiled earlier, on the 9th April 2010, by FIFA Secretary General Jérôme Valcke and Organising Committee CEO Danny Jordaan at Maponya Mall in Soweto.

11 ticketing centres across the host cities, open seven days a week from 09h00 until 18h00 local time; (for more details go to FIFA.com)The tickets will be made available to the general public in a week’s time, on 15th April 2010, when the fifth and final ticketing sales phase kicks off.

This will coincide with the opening of the FIFA World Cup ticketing centres in all nine host cities and the start of the over-the-counter sales. “For this last phase, we have made a big effort to assist football fans by introducing various additional means to purchase a ticket,” emphasised Jérôme Valcke. “We are commited to facilitating the process for all fans and giving them this last chance to attend the matches and experience the excitement of this first World Cup in Africa.”

In all, 500,000 tickets for 63 matches (including all host cities and all knock-out matches except the final) will be made available. 5 different sales channels will be operating during this fifth and final sales phase, which will run from next Thursday (15th April 2010) to the last day of the tournament (11th July 2010):

These sales channels include:

  • Approx. 600 FNB branches nationwide, open five days a week from 09h00; you can order tickets, make payment and get ticket confirmation immediately; tickets need to be collected at the FIFA ticketing centres or Shoprite/Checkers sales points.
  • The official tournament website www.FIFA.com, starting from 18h00 on 15th April
  • The call centre hotline (SA): 083 123 2010; (international): 0041445832010), starting from 18h00 on 15th April and open seven days a week from 08h00 until 22h00
  • 18 Shoprite/Checkers sales points (addresses attached and on FIFA.com), starting from 09h00 on 19th April and open seven days a week;

“We are excited about these new initiatives, which make the process much easier for everyone. We have always said that it is important that we make this World Cup more accessible to the people and with the over-the-counter sales, we believe this measure is consistent with the needs of the fans,” said Danny Jordaan.

Fans applying at the ticketing centres will be required to display ID and pay by credit card or cash. A total of 240,000 tickets were sold in the fourth phase, 85% of which went to South African residents. Overall, 2.2 million tickets have been sold for the tournament.

This article was published on SA Good News on the 9th of April 2010.

Henno Kruger

Digital Marketing Campaign Coordinator at Junk Mail Publishing.

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