8 Interesting Facts about the Digital Market in South Africa in 2011

Members of the Junk Mail team attended the Social Media World Forum Africa conference in Cape Town last week. The event was held at the Cape Town International Convention Centre on the 1st and 2nd of June.

Popular brands like Microsoft, Blackberry, Nokia and a few others had stalls at the event. It was a great opportunity to network with members of the South African social media community.

Social Media World Forum Africa featured some excellent presentations and panel discussions on Social Media, the South African Digital market and related topics. Participants included Suzanne Stokes (Brand Manager for Social Media and Social CRM at Mweb), Vincent Maher (Co-founder of Motribe), Belinder Carreira (Senior Manager for Digital and Direct Marketing at Standard Bank), Siphele Sixaso (Head of Marketing at SA FM), Kelvin Jonck (Social Media Specialist at Cell C), Kemi Benjamin (Brand Manager for Nike), Eran Eyal (Co-founder of Evly.com and Springleap,com), Jade McDade (Group Digital Manager for Associated Magazines), David Graham (Digital Channel Executive at Deloitte) and other social gurus.

Here are 8 interesting facts that the Junk Mail Team picked up from Social Media World Forum Africa:

  • There are 4 million Facebook users in South Africa. 2.5 million of these users are accessing Facebook from their Mobile Phones.
  • Social Media World Forum Africa attendees were introduced to the concept of Generation C. Generation C’s members have one big thing in common: They’re digital natives and exceptionally tech-savvy. Generation C’s members are mostly teens and 20-somethings that have been “hatched” out of social media. This collected and  connected consumer spans social and economic boundaries.
  • Twitter is no longer seen as “just a gimmick”. It’s the primary social customer service channel with the power of viral. There are an estimated 1 million Twitter users in South Africa.
  • A lot of the time mobile is the primary way people access information in South Africa. One of top 10 mobile sites in South Africa is dictionary.com.
  • If mobile is not on a business’ priority list it means they’re prepared to ignore more than half of the digital market in South Africa.
  • It was also pointed out that people want different communities for different aspects of their lives.
  • According to the latest figures South Africa currently has 11% internet penetration.
  • South African mobile phone penetration is very high. By 2020 every person in South Africa will have a mobile phone.

We hope that you’ve found these facts about the Digital market in South Africa interesting. Please share this post with your friends and let them know if you have.

You might find the following posts on the Junk Mail blog interesting as well:

Henno Kruger

Digital Marketing Campaign Coordinator at Junk Mail Publishing.

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