As promised here a few quotes from people who give their views about Advertising….
“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” Bill Cosby
“Advertising is an environmental striptease for a world of abundance.” Marshall McLuhan (Canadian counications theorist. Educator, Writer and Social Reformer)
“Advertising is the greatest art form of the twentieth century.” Marshall McLuhan (Canadian communications theorist. Educator, Writer and Social Reformer)
“Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.” William Allen White (American Journalist)
“Advertising isn’t a science. It’s persuasion. And persuasion is an art.” William Bernbach (American Advertising Executive)
“If your advertising goes unnoticed, everything else is academic!” William Bernbach (American Advertising Executive)
“What you say in advertising is more important than how you say it.” David Ogilvy (British Military Intelligence Officer / Top Advertising Executive)
“We are advertised by our loving friends” William Shakespeare (English Dramatist / Playwright / Poet) “Early to bed, early to rise, work like hell and advertise” Ted Turner (American Entrepeneur / Founder of CNN) “Advertising is the life of trade.” Calvin Coolidge (30th American President)
“Advertising is “a ten billion dollar a year misunderstanding with the public.” Chester L. Posey (Advertising Executive)
“The advertising world had space men in it before spacemen existed.” Fred Allen (American Comedian) “Advertising is the rattling of a stick inside a swill bucket.” George Orwell (English Novelist)
“Advertising is the principal reason why the business man has come to inherit the earth.” James Randolph Adams (American Author / Advertiser)
“Advertising is the ‘wonder’ in Wonder Bread.” Jef I. Richards (American Advertising Professor)
