Lee-Ann Pillay from Midrand was announced as the overall winner of the Auto Mart Selfie competition. Auto Mart is paying Lee-Ann’s car installments for a year, up to R100 000.
“Lee-Ann’s creative and goofy selfie ensured that she walked away with the main prize,” says Francois Labuschagne, Product Manager at Auto Mart.
The competition ran for six months and saw over a 1 000 weird and wonderful selfie entries from all over South Africa. “We received some great selfies and participants had to come up with fresh ideas as the quality of the selfies improved every month,” he says.
Lee-Ann is a stay-at-home mom and she wanted her entry to be different from the others that were being submitted. “Instead of simply printing the Auto Mart logo and sticking it onto my face, I decided to show off the Auto Mart Facebook page. I included a ‘like’ arrow, moustache and crown to add some fun elements to my selfie and make it stand out from the rest of the entries,” says Pillay.
The prize will go towards paying the installments on Lee-Ann’s current car. “Words cannot explain how I feel, the prize came at the perfect time,” she says.