Built For Comfort, Not For Speed

How-Being-too-Skinny-Damages-your-HealthIsrael likes big buts and they don’t even lie about it. That’s right! They are even bringing a new law into effect starting 2013 which states that from now on, only healthy looking models with a Body Mass Index (BMI) of more than 18,5 will be able to work in Israel as a model.

A BMI of 18,5 is considered as “normal” body weight. Anything under 18,5 is seen as underweight. But the scale goes on. Looking at your plus size models, you will have a BMI of between 25 – 29,9. Any BMI over 30 is seen as obese, and then you can go on to morbidly obese. To calculate your BMI is quite easy. Just take your mass (kg) then divide it by the square of your height (m) and then you will have a number.

It is a well-known fact that renowned photographers “trim” away your edges without you even breaking a sweat. They use the performance enhancing drug called Photoshop. Not only will this new law bring out the true curves of beautiful ladies around the word (or just in Israel) but it will also exploit these photographers making use of this method to “create” beauty.

This new law has the fashion industry in uproar. This means replacing celery sticks with bread sticks. Putting starch in every other meal and also way less purging from now on (perfume sales will also go down).

“The skinny model issue has been a hot button for consumers since model Kate Moss helped bring in the heroin chic (not those with super powers) look in the early 90’s. These “models” have been influencing the youth on almost every single cover and anorexia and bulimia is not a new concept under these models.

skinnyI am personally not a fan of the skinny lady (or as the heroin chic described earlier), but more one for the curves. You know, the all-natural lady looking vibe; so according to me, they should enforce this new “law” worldwide.

I would love to hear what you have to say about this. Please do let me know by leaving a comment.


Heinrich van den Worm

Head of Social and Media Strategist @AVATAR_ZA | Went barefoot for a year for charity | Not a guru | Compadre

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