Get your business ready for Black Friday and enjoy great financial rewards. While shoppers flock to retail outlets to find the best discounts, Black Friday is often stressful for business owners. Proper preparation can help you overcome challenges while maximising on the opportunity for your company to make extra money. Start placing your adverts on Junk Mail today and connect to customers across South Africa!
1. Do your research
Research what your customers want first and use the information to develop marketing strategies that will appeal to your target audience. Email, SMS, and social media campaigns are excellent platforms to make your customers aware of the Black Friday promotions your business is offering. Get in touch with Junk Mail to find out more about these solutions. You can enjoy even more financial benefits by extending the promotion period to before and after Black Friday.
2. Organise your stock
Review what products you have in stock. Once you have an overview of the products that are available, you can determine which items to put on sale and how much discount to offer. If necessary, make sure that you put in any extra orders to top up your stock before Black Friday.
3. Examine historical sales
Review your sales from previous Black Fridays to determine how much you can expect to sell this year. Results from previous years can help you to determine how much stock you need and which items to put on sale. You’ll also be able to use this information to guide your marketing needs and your staff requirements. You may need to consider hiring a few temporary staff members for the sales period.
4. Get your staff ready for Black Friday
Train your staff ahead of Black Friday so that they are prepared to handle large numbers of customers. Create a schedule of who will be working on the day and ensure that there will be enough employees available to cope with the extra workload. Make sure there are additional staff at the till points as customers get frustrated if they have to wait in long queues.
5. Prepare your store
Whether it’s your physical retail outlet or an online store, you’ll need to make preparations for Black Friday. Ensure that your website can handle high volumes of traffic if you’re involved in online trading. A crashed website will lead to huge financial losses while also causing extreme frustration amongst your customers. Retail outlets also need to be prepared to accommodate extra people by removing any items that block pathways in your store.
6. Set up a countdown
Create a countdown to Black Friday and share it with your customers to build excitement before the main day of sales. You can offer smaller promotions on each day of the countdown to boost sales and increase the levels of anticipation that your customers experience.
7. Create competitions and giveaways
Draw attention to your business and highlight the products that you’re selling by creating competitions. Social media is the perfect platform for competitions as shares, likes, and comments will attract plenty of attention to your brand. This strategy also helps to strengthen the relationship between the brand and customers.
8. Offer outstanding support
Poor customer service will have a negative impact on Black Friday sales and your business’ reputation. Use email and chat support to achieve higher levels of customer satisfaction. Ensure your staff members can deal with the queries and assist customers quickly.
Now that you know how to prepare your business for Black Friday, you can take your sales to new heights. Advertise your products on Junk Mail and boost it with an email, SMS or Social Media campaign today!