Introducing The Sunflower Fund

At Junk Mail we like to be a part of the cause, be it for puppies, disorders or diseases. We always try to embrace a ‘We Care Attitude” and so should you!

The month of October is dedicated to breast cancer. The chances are you probably do know someone or you may even be related to someone the disease.

There are various cancer drives throughout the year, if you have not yet been involved in the cause maybe it is time for you to lend your support.

The 12th of October is National Bandana Day, on this day many people will be dressing in their R20 colourful Sunflower bandanas in support of leukaemia and other life threatening blood disorders.

The big question is: have you got your Sunflower bandana ready to show your support on National Bandana Day?

R20 does not go far in this day and age with rising living costs, but for R20 can do a lot more than you think! If you buy a Sunflower bandana to show your Solidarity on National Bandana Day, you can make a huge difference and help all the brave fighters of leukaemia. All the money raised is put towards assisting The Sunflower Fund in increasing the South African Bone Marrow Registry (SABMR).

For those of you who did not know, the Sunflower Fund aims to educate and recruit a viable source of well-informed potential bone marrow stem cell donors who are ethnically diverse, in an effort to save the lives of those needing a transplant when suffering from life-threatening blood disorders. The Sunflower Fund strives to maintain the associated donor records of the South African Bone Marrow Registry.

Formed in 1999 in support of the SABMR, The Sunflower Fund was inspired by Chris Corlett and Darren Serebro’s heroic struggle against leukaemia. The Sunflower Fund is a non-governmental & non-profit organisation. The fund was formed by parents whose children had contracted leukaemia, and in some cases had lost their battle against it. Their aim was to secure financial support in order to increase the number of bone marrow stem cell donors in South Africa. The SAMBR does not receive any government funding towards the cost of tissue typing the blood samples and exist solely on donations from the public. The odds of finding a donor is 1:100,000. The idea is to expand the registry to at least 100,000 members.

So far, with help from the public, the Sunflower Fund has increased the donor numbers on the SABMR from 1,200 (in 1999) to over 63,000 today. Since April 2003 the Sunflower Fund spent over R4 million on tissue typing throughout South Africa.

You can help by joining the SABMR. All you have to do to be registered on the SABMR is to give 2 tubes of your blood. The Sunflower Fund needs your fast response and long-term commitment. Without financial support the work of the SABMR would come to a complete halt and bone marrow transplantation will no longer be a treatment option in South Africa.

Remember to get your Sunflower Bandana for National Bandana from your local Pick ‘n Pay or BP Express Shop before the 12th of October to show that YOU CARE!

For more information about the Sunflower Fund, check out their official website at http://www.sunflowerfund.org.za/

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Henno Kruger

Digital Marketing Campaign Coordinator at Junk Mail Publishing.

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