Junk Mail Google Adwords Seminar

In case you missed the news alert last week about Junk Mail’s Google Adwords Seminar we thought we would take some time to give you a quick overview of some of the key lessons on the day.This workshop was a beginner’s course so it explained what Adwords was and what this powerful advertising platform could do for local businesses.

Google’s very own @Jared_Molko and @Natasha Matos presented the first half of the seminar and shared some of Google’s trade secrets.

Did you know Google Adwords has 4 levers?

  • Bids
  • Budget
  • Adtext
  • Keywords (these are your most important tools – but good keywords cost good money)

After Google’s presentation we were enlightened by Junk Mail’s Search Engine Marketer @Esta Pretorius who shared her pyramid of knowledge on Google Adwords.

Lesson 1: Keywords are key

Each one of us knows how to Google. Does it not frustrate you that when you search sometimes Google does not give you what you are looking for. The reason you occasionally don’t have success is because of your keywords.

In order to be successful you need to buy the right keywords to ensure that your advert comes up when someone searches for items that link to your product or service offering.

Say you want to create a Google Adwords campaign. The first step is to place keywords in you Ad Group. Keywords, are those words which best describes what you are selling to the public. When someone does a search on Google those keywords that the user searches are then compared to your keywords in your advertising group. If those keywords match Google will show your ad. Your ad rank, is the position of your ad, this is determined by many factors including your bid against your competition.

Lesson 2: Restricted budget ≠ Bad ROI [Return On Investment]

It is important to remember that even with a small budget you can still get exposure on Adwords. Luckily Google does not only compare your keywords to what a user has searched, but also checks how many advertisers are matched to that keyword, and then uses a bidding system to determine who’s ad should show first based on your budget.

If you are a little lost here is a good example: Let us say that Mary and Susan are both advertising yoga mats, Mary has placed a bid of R2.50 and Susan has placed a bid of R5.00. Based on the bidding system alone Susan’s ad should show first and Mary’s second.

We hope this post has helped you to get a better understanding of what Google Adwords is and what it can do for you.

As you also know we gave away two tickets to the seminar this is what one of the winners had to say about the event:

“It was great being there and it opened my way of thinking and for marketing possibilities and strategies, especially the stats they showed us with regards to peak in Deskop Users and Mobile users and using this as a Marketing tool, maybe via bulk SMS, where after a person can search for your website and using Google Adwords in this time, adjusting your bidding accordingly.  It was interesting and I think a follow up course or more intensive practical course will be of great asset” Bernice Salmon

Junk Mail aims to continue uplifting local communities by giving them tools to effectively manage their own businesses.

All the best with your online advertising campaigns and if you have any further questions about Google Adwords please leave your comments on our Facebook page or below this post on the comment stream.


Henno Kruger

Digital Marketing Campaign Coordinator at Junk Mail Publishing.

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