Major Competitor Pulls Dating Section

A major classifieds competitor has pulled the plug on dating and are removing all dating sections from their website. Although some categories such as “Friends” and “Penpals” were fairly innocent, others such as “Casual Relationships” and “Desperately Seeking” were pretty much used exclusively by knocking shops. I know of people who have used this website for “Dating”. But I would not have recommended my reverend or mother to casually browse this section.

What do Junk Mail Users think about our Personals section? Is it a good idea to clean up the less tasteful adverts (which were always worth reading for a laugh) or is this just sad for genuine users? Please let us know what your thoughts are.

Users who wish to set up dating profiles can do so on our sister website, Lovemail (for a nominal fee).

Henno Kruger

Digital Marketing Campaign Coordinator at Junk Mail Publishing.

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