Research shows that 67% of buyers say the quality of an advert image is “very important” in selecting and purchasing an advertised item. It also shows that 80% of buyers will not even view ads if there is no image / photo uploaded.
So not only is adding images / photos to your ad the best option, they have to be good quality images. Off course we have all heard the expression: “A picture is worth more than a thousand words….”
With the advances in digital camera technology making it easier to take great photos, even with your mobile phone, people are more inclined to expect seeing this on classifieds adverts. It is also a kind of vetting system to show that the item actually exists. Long gone are the days where buyers are satisfied with images taken from a Google image search, now is the time to take photos of what you are selling and upload them when you place your ad.
Other research also showed that ads with images are nearly 8 times more likely to be viewed and responded to, so if you are keen on selling what you are advertising there is no way getting around it.
So how will you do it?
The easiest way will be to use your mobile phone when placing free ads. You can do this by going to www.junkmail.co.za with your mobile phone browser or you can download the Junk Mail app if you have a Blackberry or Android phone.
This means you won’t have to first download the photos you have taken to your PC and then upload on ad placement. You can take and upload photos right there and then when creating your advert with your mobile phone.
Alternatively you can take photos with your phone and download it to your PC and then upload when creating your ad. If your phone’s camera is not producing the best quality photos you might need to invest in at least a 5 megapixel digital camera with both optical and digital zoom. You don’t need those professional cameras, just something you can snap a quick couple of photos with and easily download to your PC.
So, next time you advertise; use good, high quality images as it’s worth a thousand words and will help you sell much faster.