September is Child Cancer Awareness Month

Did you know that hippos kill more humans per year than any other animal in the entire continent of Africa? While a natural disaster such as a Tsunami killing thousands in one wave is about as rare as spotting Halley’s comet. There is however a silent killer that claims more than 1500 people lives a day.

This epidemic also claims approximately 7.6 million people each year. If you have not guessed what this silent killer is then let us tell you… this slayer is know as Cancer. An even more alarming fact, is that children cancer kills more teens and tweens annually than any other disease, including HIV/AIDS.

Realistically, you are more likely to die from cancer than a terrorist attack.

Is it not time that we all start looking after ourselves to make sure that this silent killer does not claim us too?

One South African organisation is making a huge difference when it comes to child cancer awareness and they are known as, The Little Fighters Cancer Trust.

Not may people are aware but the month of September is globally recognised as the International Childhood Cancer awareness month. The Little Fighters Cancer Trust is running a Gold Ribbon childhood cancer awareness campaign during the month of September. They will be making and selling thousands of gold ribbons in an effort to increase awareness about child cancer.

Once The Gold Ribbon Childhood Cancer Awareness Campaign has completed their will be a Gala Gold Event held on 30 September in Cape Town to report back on the campaign and to thank its contributors and donators of the cause. A mother who lost her 6 year old son to brain cancer will be a guest speaker at the event. Professor Stefan from the University of Stellenbosch (who is a leading authority on childhood cancer) will also talk on the statistics and the realities of childhood cancer. Ferdinand Rabie (of Big Brother fame) will be the partner MC for the evening. Live entertainment will be provided by Sterling EQ, Riaan Grobler and Jomari Greyling. A charity auction will also be held to raise much needed funds for the many families that the Little Fighters Cancer Trust supports daily.

The Little Fighters Cancer Trust is a registered NPO. The Trust assists families affected by childhood cancer. The Trust relies purely on public donations and does not receive any assistance from the South African government. The Little Fighters Cancer Trust makes a huge difference in the lives of children with cancer and their families despite a constant lack of funds. The Trust provides assistance by means of food, clothing, bedding, transport to and from hospitals, paying of certain medical bills, providing of medical equipment and specialised foods, emotional support as well as working to make children with cancer’s dreams come true.

Another scary fact is that less than 50% of childhood cancer cases are diagnosed due to lack of awareness of the symptoms, lack of access to medical facilities and lack of research marketing funding in South Africa. Hundreds of children die of childhood cancer each year in South Africa. So it is your turn to make a difference in your children, nieces and nephews lives. Educatiion is the key to prevention, so make sure you and your children lead a healthy lifestyle to decrease the risks of cancer.

The Reader’s Digest recently released some simple ways to prevent cancer. Below are some of the top 5 cancer preventing tips that you can start doing today:

  1. Eat your fill of broccoli, but steam it rather than microwaving it
  2. Toast some Brazil nuts and sprinkle it over your salad
  3. Pop a calcium supplement with Vitamin D
  4. Add garlic to everything you eat
  5. Coat Braai meat with a thick sauce

For the full list of cancer preventing tips please visit this link.

For further information about the Little Fighters Cancer Trust, please visit or E-mail to purchase your Gold Ribbon for the cause.

Check out these other posts in the Junk Mail Cares section on the Junk Mail Blog:


Henno Kruger

Digital Marketing Campaign Coordinator at Junk Mail Publishing.

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