Sports and Events Tourism Exchange 2014

It’s the 4th annual Sports and Events Tourism Exchange that is aimed to position South Africa as a sports and events destination. This encourages the sports, events and tourism industry to collaborate and showcase their product offerings.


The Sports Tourism is said to be a fast growing industry and is growing rapidly. Following the success of the previous 3 events, SETE is backed by Thebe Reed Exhibitions and has been expanded to include Arts, Cultural and Lifestyle events from the Tourism sector.

Thebe Reed Exhibitions is powered by the KwaZulu-Natal Department of Economic Development and Tourism. The event is hosted by Kwa-Zulu Natal Tourism as well as Tourism Durban. The sponsors of this event include Tsogo Sun, South African Airways, SABC Sport, Radio 2000 and many more.


The Sports and Events Tourism Exchange is hosted over 2 days and will also include Internationally hosted buyers as well as local corporates that are interested in bringing business to South Africa within this sector. This year’s conference is to celebrate the success and achievements of the Events industry over the past 20 years.

Event Details:

Dates: 29th – 30th October 2014
Venue: ICC Durban
Ticket Prices: Free
Times: 09:00 – 17:00

This year the event will also include the bidding for International Sports Events such as the 2022 icc_Common Wealth Games. South Africa has successfully hosted 3 international sports events which was the Rugby World Cup in 1995, the Cricket World Cup in 2003 and the one that no one can forget the 2010 FIFA World Cup.

With South Africa becoming much more involved in hosting International events this will not only increase the Sports sector, but will also add value to the Tourism sector of South Africa.

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Neshika Thakurdin

I'm Neshika Thakurdin, I'm 24 and I'm an experienced Search engine Optimization (SEO) Engineer at Junk Mail classifieds with a national diploma in Marketing.

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