Junk Mail is now the #5 online publisher in South Africa! This is a great achievement!
Figures released early in June by the DMMA (Digital Media and Marketing Association) proves that the Online Publishing Industry is growing strong in South Africa:
- There were 10.3 million unique browsers from South African users to DMMA websites in May 2011.
- There was a 17.8% increase in unique browsers between April and May 2011.
For the last few years the Digital Media and Marketing Association (DMMA – formerly known as the OPA) used Nielsen Online to serve its traffic measurement needs. This changed in April 2011 after the DMMA announced that Effective Measure has been appointed as a new measurement vendor for South Africa.
Feel free to check out the following interesting posts on the Junk Mail blog:
- 2011 IRB Rugby World Cup Match Schedule
- 8 Interesting Facts About the Digital Market in South Africa in 2011